Wednesday, July 29, 2009

My walk on in Mad Men

We are crazy about Mad Men, like most people, and probably even more so because we do proclaim to be an ad agency of sorts. In promoting the new season, which premieres on August 16, the geniuses at AMC have gone viral with this fun Mad Men Yourself avatar. I couldn't resist recreating my own image in the form of a 60's-era advertising executive.


This was fun because it's like playing paper dolls. I got to pick my own dress, hair color, hair style, eyebrows, nose, figure, environment and things I would hold in my hand. The missed opportunity here is that you don't get to pick your own quote. A variety of bossy/sexist/attitudinal phrases would have been nice to choose from.

-Stefani

Wednesday, July 8, 2009

An argument for small

As with any start-up business, you have to make your case again and again. Why us?

It's kind of like dating. You have to put yourself out there and while you're out there, you have to look good. You have to ask someone to dance and hope your breath doesn't stink if they happen to say yes.

That's what we're in the process of doing, and in the few meetings we've had so far, our case has been very similar to what Bart Cleveland says here in an Advertising Age post. Especially the last paragraph, where he makes the argument that the bigger budgets handled by bigger agencies equal more layers of decision making and, hence, watered down creative.

It's true, when you don't have any money you have to get really creative. Because you have to fill that void with the blood, sweat and tears that can elevate advertising to an art form. Don't laugh. It can be that good.

I guess Chris said it best in his tweet linking to this article earlier: Small agencies rule.