An argument for small

As with any start-up business, you have to make your case again and again. Why us?

It's kind of like dating. You have to put yourself out there and while you're out there, you have to look good. You have to ask someone to dance and hope your breath doesn't stink if they happen to say yes.

That's what we're in the process of doing, and in the few meetings we've had so far, our case has been very similar to what Bart Cleveland says here in an Advertising Age post. Especially the last paragraph, where he makes the argument that the bigger budgets handled by bigger agencies equal more layers of decision making and, hence, watered down creative.

It's true, when you don't have any money you have to get really creative. Because you have to fill that void with the blood, sweat and tears that can elevate advertising to an art form. Don't laugh. It can be that good.

I guess Chris said it best in his tweet linking to this article earlier: Small agencies rule.